Peak Season Is a Harvest, Not a Planting Season

Marco Haerter·28 July 2026·12 min read

Email StrategyJourney Intelligence

Disclaimer: the content on this blog is provided for general information only and reflects my personal views. I accept no liability for any decisions made on the basis of the information provided here — always validate against your own data and context.

8 March 2026·6 min read

Your 'Best Performing Campaign' Might Actually Be a Statistical Illusion

The campaign everyone points to as the big win might be telling you almost nothing useful. Here's why.

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20 February 2026·2 min read

"Best Practices" Are Just Average Practices

Following best practices guarantees you'll get the same results as everyone else. Here's why the most effective email strategies break the rules.

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10 February 2026·3 min read

Stop Optimizing Subject Lines. Start Optimizing Who You Send To.

Subject line testing is the most overrated activity in email marketing. Segmentation is the most underrated.

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Your 'Best Performing Campaign' Might Actually Be a Statistical Illusion

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