// What I do
Turning Data Into
Measurable Growth
Most teams optimise the last subject line when the real problem sits in the audience — drift, eroding quality, context no report can see. I help established senders close that gap and turn email data into decisions they can defend.
// Where to start
Start with a conversation, not a contract.
Every engagement opens the same way: an exploration. A call, a working session, or the full Email Intelligence Audit — as much certainty as you want before you commit. We find where the gaps actually are, then decide what you need. You don't have to have the answer before we talk.
// How we can work together
A few ways into the work — and a platform to make it last.
Not a menu to pick from cold. Most people start with the Audit, because it shows which of these is actually worth your money — but you can come straight to any of them.
Consulting
Fixed-scope diagnosis
Email Intelligence Audit
The fastest way to see where your email performance is really won or lost. A fixed-scope diagnosis that finds the gaps your reporting can't — and tells you which of everything else is actually worth doing.
Facilitated session
Strategy Workshop
Turn the findings into decisions. A focused working session that leaves you with priorities, ownership and a roadmap your team actually believes in — not another report to file.
Ongoing partnership
Email Intelligence Consulting
A senior partner in the work, not a deck. Hands-on where it counts — audience intelligence, data and dashboards, growth experiments — pointed at the decisions that move revenue.
Readiness engagement
AI Accelerator
Get your email programme genuinely ready for AI. We fix the missing context and decision logic first — because AI won't fix shallow email data, it will only scale shallow decisions.
Platform
The SaaS platform
EmailImpulse
The intelligence layer, made continuous. The platform that turns the framework into something your team uses every day — not a one-off project.
// Why me
Thirteen years inside the data, not beside it.
I spent thirteen years as a data consultant at Mapp Digital, an enterprise email service provider — tracking, pipelines, dashboards, performance reviews. Across hundreds of client programmes, every industry and every company size, I kept seeing the same thing: classic reporting can't show the real causes of performance change. So I built the framework, and the tools, to make them visible.
// A pattern I've seen
"Our list is growing. All good."
A supplement brand boomed through the Corona years, then the numbers slid. On the surface the list looked fine — stable, even growing. Underneath, loyal buyers were quietly going inactive and being replaced by lower-quality leads. Campaign reports structurally can't show that; they rank sends, not the state of the audience. So it lands on the dashboard looking like a deliverability or creative problem. It almost never is.
On the surface: list size stable, dashboards look fine.
Underneath: audience quality eroding month over month — invisible to every campaign report.
// Ready to start?
Let's turn your email reporting into intelligence.
That's the conversation I'm built for. We'll work out together which of this is worth your money first — and whether to start with a call or the full Audit.